Want More Ideas About How To Make Your Business A Success?

Contrary to popular belief, your idea (and the concept behind your business) has a huge impact on whether your business succeeds or not. It's not only about the execution. That's what I learned after 25 years of building businesses and bringing over 30 new products to market.

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My Name Is Eric

I created this website and the It's All About The Idea YouTube channel to help new entrepreneurs navigate the most difficult and confusing part about starting a new business -- The Beginning. Getting your idea right makes a huge difference in the future success of your business. So why leave that up to chance?

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Periodic messages from me about how to make sure you succeed with your new business
I'll also let you know about particularly helpful or popular videos I post on my YouTube channel